Escavox technology gets more avocados sailing to Asia
Avocado marketer Antony Allen has grown exports via sea freight to key customers in Asia by more than 30 per cent in 12 months thanks to continuous temperature monitoring of his fruit using Escavox technology.
The CEO of The Avolution says advances in plant breeding and on-farm management are helping to create a more robust product that can withstand the journey over water.
But temperature monitoring, he says, ensures a much higher percentage of the shipments are arriving in optimum condition, meaning superior quality for the end-consumer and less waste due to lost or degraded product.
“There’s no doubt that we have a more robust product to begin with, but new technology that provides accurate data in real time is giving us the confidence to send more of our product by sea over a wider geographical area globally, than we ever once thought possible,” Allen said.
Allen’s Brisbane-based company has been using a supply chain monitoring service from Escacvox, an Australian company based in North Sydney.
Escavox trackers are deployed with each shipment, capturing and downloading data continuously that provides a clear picture to The Avolution team on what their food is experiencing on the supply chain journey.
Each tracker captures information relating to time, temperature, location, light and humidity, the key variables that will have the highest impact on food perishability and quality.
The information is then relayed in real-time to a user-friendly dashboard on a PC or smart device, enabling food suppliers to make quick adjustments while the product is in-transit, or use the historical data profile compiled over time to make longer-term strategic changes to their supply chain arrangements.
Since starting the relationship with Escavox 18 months ago, The Avolution is reaping the benefits of multiple data sets at their disposal, giving the business the intelligence to confidently expand their export footprint.
“And we’re doing this largely by sea freight, which is infinitely more complex logistically, but half the price of airfreight,” Allen said.
So, the investment in Escavox technology has produced two significant dividends for our business – it has helped increase our exports and reduced our freight bill.”
In the last three weeks of June this year, The Avolution was sending one shipping container, or 3250 trays, of Hass avocados from farms around Bundaberg and south-east Queensland to Singapore and Malaysia each week, a journey of 14 days.
Product is also sent via airfreight to the two countries, plus Hong Kong and Indonesia.
From July, The Avolution will source avocados from farms in Victoria and South Australia before progressing to WA.
Allen said more export markets in the Middle East and Europe using sea freight were under consideration.
“Markets that we once considered out of reach by boat are now well and truly in play,” he said.
“It’s important, especially now, that we have a high level of trust with those in our cool chain.
“We can’t just hop on a plane to another country to troubleshoot a problem.
“The eyes that Escavox gives you on your product, has never been more critical.”
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